When I started in 2001, I decided to run my business like a furniture store. How strange is that, right? Not much, really. I realized that many people don’t buy furniture based on price alone. In fact, people often favor more expensive furniture that is of higher quality over more affordable furniture. I also noticed the same thing with cars. The difference is that buying low-quality furniture or cars is not going to greatly affect your life. Working with something that costs as much as real estate, however, will. It soon occurred to me that people would seek out a quality real estate appraiser once they understood the differences. That’s why I treat every appraisal with the care and attention that I would as if it were my very own. Because of that, most of my appraisal work is through referrals. I am glad to say that I work with very demanding clientele that expect excellent appraisals. I wouldn’t want it any other way.